01 / UPSTATE TAKEOVEROCTOBER 27–31, 2026

Proposed sponsor district outside the clubs

OCTOBER 27–31, 2026 · SPONSOR + PARTNER PROPOSAL

UPSTATE ROOTS.
YOUR BRAND IN THE MIX.

Become part of the places fans gather, discover music and explore local offers.

Tour the world ↗

UPSTATE TAKEOVERREGIONAL DISCOVERYPROPOSED EXTERIOR CONCEPT

Proposed program. Final schedule and artist participation are subject to confirmation.

02 / UPSTATE TAKEOVEROCTOBER 27–31, 2026

01 / THE OPPORTUNITY

A PLACE TO MEET.
A REASON TO EXPLORE.

3,000+

PROJECTED UNIQUE VISITORS

Regional awareness, useful local offers and community connection around Upstate music.

8–10active sponsor footprints

Inside + outclubs, streets, plazas, destinations

ILLUSTRATIVE PLACEMENT ALLOCATION

01Presenting arrival02Food truck03Vehicle display04Offer kiosk05Photo destination06Night 0107Night 0208Night 0309Night 0410Night 05

Founder planning projection, not validated reach or guaranteed attendance. Unique people are separate from repeat visits and total interactions. Placement allocation is illustrative; artist and category rights govern availability. Package inventory can rotate across nights.

03 / UPSTATE TAKEOVEROCTOBER 27–31, 2026

02 / INSIDE THE CLUB

LET THE BRAND
BELONG IN THE ROOM.

Night partner screens and offer kiosk in the original Frequency club — FREQUENCY / PROPOSED PLACEMENTS

01 / VISIBILITY

A natural presence.

Entrance recognition, wall displays and selected intermission screens.

02 / PARTICIPATION

A useful next step.

A photo moment or offer kiosk gives fans a reason to engage.

Sponsor concepts use existing club views. Artist names, likenesses and environments require approval; previews do not establish confirmed bookings or endorsements.

04 / UPSTATE TAKEOVEROCTOBER 27–31, 2026

03 / STREETS + DESTINATIONS

A LOCAL BRAND.
A PLACE IN THE WORLD.

Presenting sponsor arrival plaza and regional billboard — ARRIVAL + BILLBOARD

Own the welcome.

Presenting recognition and a clear path to the brand.

Food truck and separate automotive display outside Frequency — FOOD TRUCK + VEHICLE DISPLAY

Turn discovery into an offer.

Collect a virtual slice, explore a vehicle or open a local deal.

Proposed exterior concepts informed by Rhyth’s development direction. Exterior layout, objects and interactions are not complete or publicly available.

05 / UPSTATE TAKEOVEROCTOBER 27–31, 2026

04 / THE FAN JOURNEY

SEE THE TRUCK.
TAKE THE OFFER WITH YOU.

Proposed food truck activation with a virtual pizza item and offer destination — EXAMPLE / REGIONAL FOOD PARTNER

01 / DISCOVER

Find the destination.

Fans encounter the stand while moving between shows.

02 / PARTICIPATE

Claim a souvenir.

A simple, scoped interaction gives the brand a memorable role.

03 / ACT

Explore the local offer.

A tracked link or code connects the experience to the sponsor’s store.

Interactions are proposed and require testing. Item permissions, reward rules, tracking and fulfillment are agreed before launch. Complex games, driving systems and external integrations are separately quoted.

06 / UPSTATE TAKEOVEROCTOBER 27–31, 2026

05 / PROPOSED INVESTMENT

CHOOSE YOUR PLACE
IN THE EXPERIENCE.

1 AVAILABLE

Presenting Partner

$10K–$15K

“Upstate Takeover presented by [Brand]”
Primary event-page + campaign branding
Entrance, plaza and club placements
One standard destination + simple interaction
Defined category exclusivity + reporting

UP TO 5 AVAILABLE

Night Partner

$3K–$5K

Association with one programmed night
Club entrance + interior placement
One simple fan interaction
That night’s Rhyth promotion
Night-specific reporting

UP TO 4 AVAILABLE

World Activation

$1.5K–$3K

One branded location or object outdoors
One defined interaction
An offer link or code
World destination-map inclusion
Activation reporting

Smaller option: existing billboard/kiosk $750–$1.5K, as an alternative allocation. Standard builds only; larger custom experiences quoted separately.

Proposed asking ranges in USD. Final price follows location, duration, standard build, promotion and reporting. Larger custom builds are quoted separately. Exclusivity covers only the agreed category. Artist posts, endorsements and likeness use need separate approval.

07 / UPSTATE TAKEOVEROCTOBER 27–31, 2026

06 / MEASUREMENT + NEXT STEPS

VISIBLE IN THE WORLD.
ACCOUNTABLE AFTER IT.

REACH

Unique visitors

De-duplicated people reached by the activation, where instrumentation supports it.

ENGAGEMENT

Actions + return visits

Completed interactions, repeat visits, time spent and outbound clicks—reported separately.

OUTCOMES

Tracked redemptions

Sponsor links, discount codes and attributable orders or inquiries where tracking is agreed.

LET’S BUILD YOUR PARTNERSHIP

Choose the location. Define the action.

Agree the scope, creative, category and measurement plan.

Jessica Smith · Co-founder, Rhyth Labs
hello@rhythlabs.com ↗

Tour the world ↗Download this deck ↓

Proposed report within 10 business days. Repeat actions are not additional unique people. Links show clicks; conversions need agreed sponsor tracking. No automatic doubling of interactions is assumed. Sponsorship receipts and artist ticket/tip proceeds remain separate.